COLOR PALETTES

Introduction

A color palette is a combination of colors used by designers. When used correctly, color palettes form the visual foundation of your brand, help to maintain consistency, and make your design aesthetically pleasing and enjoyable to use.

While color palettes date back thousands of years, color palettes are commonly used in digital design, presented as a combination of HEX codes. HEX codes communicate to a computer what color you want to display using hexadecimal values.

Back in the ’90s, most digital color palettes only included eight colors. Now, designers have a myriad of shades and hues from the color wheel to choose from.

In this guide, we’ll take you through everything you need to know about choosing the right color palette for your design.


So, let's get started!

Palette 1.1:

#2C121B

#F26F14

#FBD3B7

#EEE7DF

Palette 1.2:

#0C133B

#32D3E7

#EBF4F1

#D1E0DB

Palette 1.3:

#C72929

#FFCCCC

#FF8080

#FF4D4D

Palette 1.4:

#404040

#737373

#A6A6A6

#D9D9D9

Palette 1.5:

#8CBD62

#FFC16A

#FFF7EC

#F6E6CF

Palette 1.6:

#065F89

#218DAA

#C6DFE6

#64B4CD

Palette 1.7:

#758058

#A4AA7C

#E2E0CF

#BFBB95

Palette 1.8:

#FF8C00

#FFD8A8

#FFCA7A

#FFAD42

Palette 2.1:

#3f00ef

#fcf4ff

Palette 2.2:

#EF1E31

#F7CED2

Palette 2.3:

#223263

#F8EB25

Palette 2.4:

#F5E72A

#EF1E31

Palette 2.5:

#016450

#FDCFD5

Palette 2.6:

#FD6438

#1C356D

Palette 3.1:

#FFFFFE

#94A1B2

#2CB67D

#7F5AF0

#16161A

Palette 3.2:

#FFFFFE

#EEBBC3

#B8C1EC

#232946

Palette 3.3:

#EFF0F3

#ABD1C6

#F9BC60

#E16162

#004643

Palette 3.4:

#FFFFFE

#EFF0F3

#FF8E3C

#D9376E

#0D0D0D

Palette 3.5:

#F9F8FC

#D9D4E7

#FEC7D7

#8546F0

#0E172C

Palette 3.6:

#F3FBFB

#BAE8E8

#FFD803

#272343

Palette 3.7:

#FEF6E4

#F3D2C1

#8BD3DD

#F582AE

#001858

VIVA MAGENTA

#BC264B

#F48BBC

#C62F87

#F44482

#AD1363

Viva Magenta is actually the Pantone Color of the Year this 2023.
You can partner them with other shades of magenta, pink & fuchsia!

70’S VINTAGE

#D7742B

#7A2E04

#E6AC27

#60B6A1

#E04F23

We expect to see more of this leather brownish orange & faded hues that gives off vintage vibes or more specifically, the 70's!

Y2K SCHEMES

#FE68AB

#94E91A

#FFDA56

#63D2D3

#CF95FB

Y2K means “Year 2000” and this trend is composed of futuristic & cyberspace designs, based on how we viewed during the early 2000's!

TERRACOTTA

#D46142

#A63328

#AA8978

#91AEA0

#2F7872

Terracotta is a warm earthy tone that should give us natural vibes & can be partnered with sage, blue gray or even faded deep green!

RUSTY MUSTARD

#F2C754

#D4BD80

#A99C60

#BB9246

#E1A504

Rusty Mustard is a combination of natural yellows which we can see in our surroundings, bringing the warm neutral vibes in!

2023

#68E5F4

#127790

#437286

#025684

#012E4B

Here's the official color palette of this year!
Let's make it a trend, shall we?

TEAL & ORANGE

#025464

#E57C23

#E8AA42

#FFD200

#F8F1F1

SPACE GRAY

#1A2235

#27374D

#526D82

#9DB2BF

#DDE6ED

COFFEE BREAK

#6A3005

#BA6324

#E3AC6D

#DAC09F

#FEF8D0

SUMMER VIBES

#F266AB

#A459D1

#2CD3E1

#FFB84C

#00DFA2